BMW today brought to the city the world’s first Sports Activity Coupe, the BMW X6 (xDrive 50i) that will pinch the pocket by only Rs 82.9 lakh (exshowroom, Calcutta).
While premium carmakers are stumbling at the recession roadblock — a Honda showroom in the city shut shop recently and Audi’s handpicked dealer opted out earlier this year — the German auto giant is zooming ahead.
In 2008, BMW sold 75 units and is set to cross the 100-mark this year, said Peter Kronschnabl, the president of BMW India Private Limited.
Having sold 10 units of the X series in Calcutta, including the X3 and X5, in 2008-09, OSL Prestige, the company’s sole dealership in the city, is optimistic about the X6 market.
“We are confident of good sales of the X6 in Calcutta. There are discernible customers here who know their BMW models and are willing to shell out the money,” said Charchit Mishra, the managing director of OSL Prestige.
The X6, launched this January at the Detroit Auto Show, will be available in the city in two variants, the petrol xDrive 50i and the diesel xDrive 30d, priced at Rs 65.9 lakh.
