“From the outset, we felt the category was in need of an honest reassessment due to the fact that everyone seems so desperate to attach the word “sporty” to their MPV even though MPVs, at their very core, are simply a box”, said Tom Kearns, Chief Designer, Kia Motors America. “Rather than reject the box we chose to celebrate it, just like we did with the Soul, and the result is a straightforward yet sophisticated vehicle that retains the functionality MPVs are known for and meets the changing and diverse needs of today’s consumers”.
