Ford’s Brazilian arm has filed a criminal (!) lawsuit against the local division of Nissan for airing an aggressive TV commercial directed at the Focus sub-compact. To make a long story short, the parody-like ad points the finger at Ford for allegedly overpricing its Focus model.
The TV spot, which looks exactly like a rap video, shows two men dressed as Ford engineers living the big life with gold chains and rings, plenty of champagnes, and –the best part- an exotic assortment of sexy women in bikinis dancing around them. And oh, there’s also a silver Ford Focus on the background….
At the end, the commercial announces the price of Nissan’s Tiida sub-compact (sold as the Versa in the States), which in Brazil, costs around BR 3,000 or a little over US$1,800 less than Ford’s rivaling Focus.
Translated from Portuguese, the lyrics say something along the lines of "all the luxury that I got, I got it with your money," and "don't weep because you're paying extra money -- your money was well spent, look what I do with it."
According to Reuters, Nissan was forced to pull out the ad from TV on March 3 after Ford obtained an injunction. However, being that we live in the age of networking, the ad quickly spread all over the internet.
Watch the video below and tell us what you think about Ford’s decision to sue Nissan in the comments section.
Via: Reuters
